Does immersion generate perceived value? The case of an augmented reality tool in the Château de Chambord - Université de Tours
Communication Dans Un Congrès Année : 2022

Does immersion generate perceived value? The case of an augmented reality tool in the Château de Chambord

Patricia Coutelle
Laurent Maubisson
Arnaud Riviere
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hal-03933940 , version 1 (11-01-2023)

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  • HAL Id : hal-03933940 , version 1

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Patricia Coutelle, Laurent Maubisson, Arnaud Riviere. Does immersion generate perceived value? The case of an augmented reality tool in the Château de Chambord. International Research Conference in Service Management, La Londe Service Conference, 2022, Porquerolles Island, France. ⟨hal-03933940⟩
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