L’état de flow dans une expérience digitale appréhendé par l’approche du Four-Channels Flow Model - Université de Tours Access content directly
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L’état de flow dans une expérience digitale appréhendé par l’approche du Four-Channels Flow Model

Laurent Maubisson
Patricia Coutelle
Caroline Bonnetier
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Abstract

The state of flow in a digital experience is commonly apprehended through the application of psychometric measures; while the Four-Channels Flow Model is rarely used by researchers and practitioners in digital marketing. This research examines the properties of this model, replicating its use to study video game (n=761) and web browsing (n=1,131) experiences. The results show that the Four-Channels Flow Model is able to identify people in a flow state in a satisfactory manner. The double replication of this model in a digital context corroborates the conclusions formulated in three previous researches.
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Dates and versions

hal-03933941 , version 1 (11-01-2023)

Identifiers

  • HAL Id : hal-03933941 , version 1

Cite

Laurent Maubisson, Patricia Coutelle, Caroline Bonnetier. L’état de flow dans une expérience digitale appréhendé par l’approche du Four-Channels Flow Model. Colloque du Marketing Digital, 2022, Paris, France. ⟨hal-03933941⟩
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