Conference Papers
Year :
Véronique Plichon : Connect in order to contact the contributor
https://univ-tours.hal.science/hal-03563091
Submitted on : Wednesday, February 9, 2022-2:21:00 PM
Last modification on : Wednesday, March 22, 2023-4:20:08 AM
Dates and versions
Identifiers
- HAL Id : hal-03563091 , version 1
Cite
Patrice Cottet, Marie-Christine Lichtlé, V. Plichon. Vers une théorie des fidélités ?. Congrès International de l’Association Française du Marketing, May 2011, Bruxelles, France. ⟨hal-03563091⟩
Collections
23
View
0
Download