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The influence of ambient factors in services: The compared effects of perceived colors and store layout

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hal-03563113 , version 1 (09-02-2022)

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  • HAL Id : hal-03563113 , version 1

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V. Plichon, Marie-Christine Lichtlé, Patrice Cottet. The influence of ambient factors in services: The compared effects of perceived colors and store layout. International Research Seminar in Service Management, 2010, La Londe les Maures, France. ⟨hal-03563113⟩
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